Ten Petroleum Company Ltd. markets and supplies fuel through fullservice filling stations with no extra charge. The company operates 35 self service filling stations across Israel, and expects to establish five additional stations by the end of 2008. The company's annual turnover stands at NIS 1 billion.
In 1994, the company was acquired by businessman Eliezer Fishman of The Economic co for the develioment of Gush Etzion (formerly know as "Maor"). The company is owned by Eliezer Fishman (75%), Excellence (15%) and Tau Holdings (10%).
In December 2007, the company issued bonds and bond options on the Tel Aviv Stock Exchange. As of March 2008, the bonds 166,281,600 (bearing NIS 1 par valum) are listed on Tel Aviv Stock Exchange, and Ten reports to the securities Authority and the stock exchange. The company’s bonds are rated A- by the Maalot rating agency.

Business concept
The company builds public filling stations in close proximity to business, trade and industrial areas, and maintains contact between all its stations. The property chosen is usually located within city centers, "power centers" and industrial areas. Despite the saturated market, the company enjoys high annual growth rates. The initial investment in Ten stations is relatively low, due to the focus on oil sales only, and to a sales average that surpasses the normal in the industry.
Ten’s stations are all computerized and suited for refueling devices and self-service refueling. The company values special sales, advertisement and promotion within the stations and thus, is the only fuelling station to offer the Russian-language newspaper Vesti to customers at discounted prices. Additionally, the company invests in business clients who have permanent arrangements with Ten, and it maintains strong marketing connections with various customer membership clubs across the  countryt

Station Operation
The company supplies all the oils it markets and independently operates the stations under its ownership. Furthermore, through its stations, the company markets a range of supplementary products. The company currently has a thousand clientele membership customers and a growing number of random customers. The company markets its fueling services to customers directly
through a specialized sales system

Top quality, excellent service and competitive prices
Ten has made excellent quality and service its motto. The company focuses on marketing and providing fuel through full-service filling stations (as opposed to the widening trend in the energy industry of self-service fuelling stations), free of service fee and for considerably lower prices than the competitors' self-service rates. The company supplies quality fuel in compliance with Israeli standards and performs stringent tests throughout every stage of the supply chain to prevent low-quality oil from reaching the market

Energy industry changes
During the last several years, the state has performed several regulatory changes in the energy industry which have benefited the company's growth. A limitation was set regarding the obligatory distance between filling stations owned by the same company; the procedure for receiving permits to operate filling stations in industrial areas was shortened; preferences in granting permits on Israel Land Administration property for certain sectors were canceled and terms for permits to set up small stations were eased. A law limiting the sale of fule to pirate stations went into effect.
Moreover, at 2007 the energy industry underwent a privatization process, which started with the privatization of the Ashdod refinery purchased by Paz and continued with the privatization of the Haifa refinery and the Pi Glilot site. This move requires special preparations and greater focus on the purchase of products, both in the local market and from abroad
.
Plans for the future
In the short term, the company will continue to focus on marketing oils and expanding the station distribution from Kiryat Shmona in the north to Eilat in the south. The company will operate a competitive pricing policy and continue to maintain low price ceilings. Simultaneously, advertising and promotional activities will focus on the local station level.
In the medium term, the company will increase the variety of supplementary services it offers, including the development of an initial concept for retail operations, including branding. In the long term, the company plans to undertake operations abroad and establish ties with companies and stations in developing countries such as Russia. Additionally, the company will concentrate on establishing the concept and branding of the convenience stores it will operate; strengthen work relations with fuel importers and explore entry into new fields